No jargon and no gatekeeping. These are the same bookkeeping and CFO moves we run for our clients, written so any owner can follow along. Read them, use them, and reach out when you would rather we just handle it.
What it really costs to run a soccer club, broken down per player. Registration pricing, coach pay, field costs, and a full worked budget example.
9 min read Read the guide Sports FinanceRevPACH explained for padel, pickleball, and tennis facilities. How to calculate revenue per available court hour, with a worked 8-court example.
9 min read Read the guide Parks & RecreationA plain-language guide to cost of service studies: full program costing, the cost recovery pyramid, and a worked swim lesson example.
9 min read Read the guide Sports FinanceMember lifetime value, churn, and CAC for gym owners, with worked numbers, plus why one point of churn beats a promo month.
9 min read Read the guide Events & HospitalityHow to reconcile beverage inventory against POS sales after a golf tournament, festival, or stadium event, with a worked keg-level example.
10 min read Read the guide Bookkeeping BasicsWhat small business bookkeeping really costs in Arizona, from hourly and monthly rates to cleanup fees, plus what actually drives your price and how to tell what you need.
8 min read Read the guide CFO StrategyThe three money roles explained in plain English, what each one does, what they cost, and a simple way to tell which you need right now and which can wait.
7 min read Read the guide Bookkeeping BasicsDoing your own books works until it quietly starts costing you. Here are seven honest signs it is time to hand off your bookkeeping, and what waiting really costs.
7 min read Read the guide Bookkeeping BasicsA calm, step-by-step plan to change bookkeepers cleanly, including what to ask for, how to protect your QuickBooks data, and the best time of year to make the switch.
7 min read Read the guide Bookkeeping BasicsA complete, plain-language monthly bookkeeping routine any East Valley owner can follow in about 90 minutes, plus the three numbers to check and five mistakes to avoid.
9 min read Read the guide Bookkeeping BasicsMixing business and personal money quietly costs East Valley owners thousands. Here is the one-afternoon fix, how to pay yourself, and how to clean up the past year.
8 min read Read the guide Bookkeeping BasicsDebits and credits are just left and right, not good and bad. Learn the 500-year-old system with five everyday small business transactions, see what QuickBooks does behind the curtain, and finally understand the weird stuff in your reports.
7 min read Read the guide Financial StatementsA plain-English guide to reading your profit and loss statement line by line, using one real service business so every line has a dollar figure. Learn the five numbers to check every month.
9 min read Read the guide Financial StatementsA plain-English guide to reading your balance sheet, why banks care about it more than your P&L, and the exact lines where messy books hide.
8 min read Read the guide TaxesA KPMG-trained tax pro breaks down exactly how much Arizona small business owners should save for taxes, the real percentages, quarterly deadlines, and a simple system.
6 min read Read the guide TaxesA KPMG-trained CFO explains Schedule C line by line for East Valley sole proprietors and single-member LLCs, plus how clean books turn tax season into a 20-minute task.
8 min read Read the guide TaxesA plain-English guide to self-employment tax for Arizona owners and single-member LLCs, with real dollar examples, the honest S-corp math, and how to plan for it all year.
7 min read Read the guide ArizonaA plain-English East Valley guide to Arizona small business taxes: what TPT really is, how state and city rates stack, how to register and file, and the special rules for contractors, online sellers, and LLCs.
9 min read Read the guide QuickBooksA plain-English, step-by-step guide to cleaning up messy QuickBooks Online books, from reconciling accounts to fixing old invoices, for East Valley business owners.
9 min read Read the guide QuickBooksTurn the QuickBooks Online For Review queue into a simple system: a per-industry category cheat sheet, bank rules, and the four traps that wreck DIY books.
8 min read Read the guide ToolsAn honest guide to when a spreadsheet is genuinely enough, how to set one up in 30 minutes with the right categories and formulas, plus a free GGS Excel template with the P&L and dashboard already built.
8 min read Read the guide Cash FlowYour P&L says you made money, but your bank account is thin. Here is where your cash is really hiding and a simple 13-week forecast to fix it.
8 min read Read the guide Profit & PricingLearn markup vs margin, true labor cost, and overhead so you stop underpricing. We price a real Mesa concrete patio job from cost to quote, step by step.
9 min read Read the guide Industry GuidesGeneric bookkeeping cannot tell a contractor if a job made money. Learn job costing, progress billing, retainage, and 1099s with a worked Mesa remodel example.
11 min read Read the guide Industry GuidesA plain-English bookkeeping guide for East Valley landscapers, pool techs, pest control, and cleaning route owners: plan for the Arizona season swing, price routes on real crew costs, and treat recurring revenue as the asset it is.
7 min read Read the guide Industry GuidesA plain-English guide to deferred revenue, tracking every income stream, and the trainer classification trap for East Valley gyms, pickleball clubs, and training facilities.
9 min read Read the guide CFO StrategyA plain-language guide to what a fractional CFO does each month, how the role differs from a bookkeeper and CPA, six signs you are ready, and what it costs.
8 min read Read the guide Growth & StrategyA plain-English plan for East Valley service owners to apply Alex Hormozi's frameworks (the value equation, the Grand Slam Offer, value pricing, and the Core Four) to a real local business, with the financial guardrails he assumes you already have.
9 min read Read the guide Growth & StrategyA behind-the-curtain look at the growth plays GGS ran on its own firm, and how the numbers (margins, LTV, CAC, and cash) decide which of Alex Hormozi's advice is safe to run and which would sink a small business.
7 min read Read the guide