Event Production & Experiential Marketing
Event Production & Experiential Marketing
Know which activations carry the agency, what your real staffing margin is, and when the cash actually lands.
Know which activations carry the agency, what your real staffing margin is, and when the cash actually lands.
“We know the agency was profitable last year. We couldn’t tell you which activations made the money.”
“Reimbursables and pass-throughs run straight through our revenue line and make our margins look like fiction.”
“We’re paying ambassadors on Friday and the client pays us in sixty days.”
“Every market has different pay rates and we’re quoting off one number.”
Every event, activation, and market as its own profit center: staffing, travel, production, and management time costed against what the client paid. Which programs carry the agency stops being a matter of opinion.
The spread between what you pay an ambassador and what you bill for them, by market and by role, with the loaded cost (payroll taxes, insurance, no-show and replacement rates, travel) built in rather than assumed away.
Getting client reimbursables out of your revenue line so gross margin means something, and so the number you quote a prospective client is the number the business actually runs on.
Modeling the gap between payroll dates and client payment terms, and structuring deposits, progress billing, and collection so a won contract does not create a cash problem.
On worker classification: contractor and employee arrangements get structured and documented properly, working alongside your attorney. The classification call is a legal one, and we’ll tell you when you need to make it.
We will cost your last few programs as their own profit centers and show you where the margin really lives.