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Cost of Service and Fee Studies for Parks & Recreation

Know what a member actually costs you, and what you can defend charging.

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Erick Gamez, Founder
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Sound familiar?

If these are the conversations you are having, we should talk.

“We haven’t touched our membership rates in six years and we know we’re underwater.”

“We can’t tell you what one member costs us once you load in staff, facility, and overhead.”

“Council is going to ask for the analysis, and right now the answer is a spreadsheet nobody wants to defend in public.”

“We’re not sure if we should raise the rate or restructure the tiers.”

What We Do

We help parks and recreation agencies recover more cost, defend their pricing, and reinvest in programs.

Make decisions with real numbers
A GGS reporting deck showing headline numbers and how each line is trending

Books your council can follow

Program-level accounting your finance team and your board can both read, with the allocation logic documented rather than assumed.

Know what a member actually costs you

Fully loaded cost per member and per program, including staff, facility, utilities, maintenance reserve, and administrative overhead, set against what each brings in.

Defend the number in public

Cost recovery targets by benefit band, plus pricing scenarios with breakeven attrition, so the recommendation holds up at the council meeting.

What we do here

Here is how we help.

Service

Cost of Service Study

Fully loaded cost per member and per program, including direct staffing, facility allocation, utilities, maintenance reserve, and administrative overhead, compared with the revenue each brings in.

Service

Cost Recovery Policy

Each program and membership tier grouped by who benefits, with a target recovery percentage for each band. We use your numbers and a framework your board can follow.

Service

Pricing & Scenario Modeling

Three to five pricing scenarios, each with its breakeven attrition: how many members you could lose at that price while still covering the cost. We also model options such as resident and non-resident rates, peak and off-peak rates, family tiers, and annual or monthly billing.

Service

Ongoing CFO & Bookkeeping Support

Monthly close, program-level P&L, and budget support for agencies and facilities without a finance department of their own.

How the engagement runs

How the engagement runs.

1

Scope and data pull

We start with three years of membership counts and revenue by tier, monthly churn, the current fee schedule, the facility or program budget, and hourly utilization data. If information is missing, we address it at the start of the engagement.

2

Cost build

We construct the fully loaded cost per member and per program and show you the allocation logic, so the method holds up when someone asks how you got there.

3

Benchmark and model

Rates at comparable agencies and at the private alternatives your members would switch to, then the pricing scenarios with breakeven attrition for each.

4

Report and presentation

A written report your team can put in front of a board or council, and, if you want it, we present it.

What you receive

Reports and tools for your next decision.

Fee changes at a public agency have a timing component as well as an analysis component. Arizona municipalities must meet advance notice requirements before a governing body can vote on a new or increased fee, and the schedule ties to your fiscal year. We build the calendar backward from your adoption date so the analysis is ready in time. We are not your attorney, and we will tell you when a question needs legal advice.

FAQ

Common questions.

What does a fee study involve?
A single facility or membership program is a focused engagement; an entire department’s program catalog is a larger one. We agree on the scope and data needed before work begins.
Do you present to our board or council?
Yes, if you want us to. Some directors prefer to own the presentation and use us as the analysis behind it. Either works.
What if our data is a mess?
Common, and not disqualifying. We assess what exists in week one and tell you honestly whether it supports the analysis or whether cleanup has to come first.

We also work with

Ready to price it right?

Bring us the fee schedule you have been meaning to revisit. We will tell you what a member really costs and what you can defend charging.

Get In Touch

Ready to price it right?

Bring us the fee schedule you have been meaning to revisit. We will tell you what a member really costs and what you can defend charging. We will get back to you within one business day. You can also text or call (480) 430-2772.

erick@growthgroupsolutions.com
(480) 430-2772
East Valley, Arizona

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